Don W. Stacks PhD, "Primer of Public Relations Research, Second Edition"
English | 2010 | ISBN: 1593855958 | 367 pages | PDF | 12,7 MB
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks
explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes.